Enterprise Web Portals
Large Enterprise Web Portals to Serve SMB Customers Local Businesses
Large companies are expanding their online services to become partners in their small business customers’ success.
Five Pillars of a Successful SMB Portal
The most successful enterprises have focused their time and resources developing these five pillars of SMB Portals: Content, Tools, Community, Sales, and Goodwill.
Key Trends Shaping Large Enterprise SMB Portals
Large enterprises are delivering online portals that provide information, tools, and services to help these small businesses start up, plan, and grow. These portals create a relationship in which the large enterprise becomes a valued partner throughout the entire lifecycle of the SMB.
Comprehensive SMB Services
Large companies are expanding their online services to become partners in their small and medium-sized business (SMB) customers’ success.
Land grab
There is competition between large companies to be the first, biggest, and best portal to to provide the most services to SMBs.
Being a destination
Large enterprises are competing to make their websites a destination where SMBs spend more time, keep coming back, and which result in a stronger customer relationships.
Innovation, confusion, and ignorance
Companies are experimenting with what works best and none have yet delivered all of the five key elements of a successful SMB portal.